There are organisations out there which charge retailers to send in secret shoppers who look for customer service issues. It helps them improve what they do, be more customer focused and make more money.
However if they are prepared to invest in this kind of customer service audit they are likely to be pretty good anyway. Additionally do they tell their customers what they found and even if they did, would we believe them?
Gibli is a service which allows you to be your own secret shopper. It allows you to pass on your experience through a third party website so that other shoppers can see your point of view.
Any organisation can be reviewed as you use their website to identify them. If a small business doesn’t have a website, search google for them and use a directory listing.
Additionally the scores you give an organisation are averaged to create a rating for them as a whole. This gives others a good feel of how good they are as an organisation and they can drill down further to discover what they are good or bad at.
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